Written by | Features, News

Speed Down, Save Lives!

We’re excited to announce that this week is Road Safety Awareness Week – something that miDrive have been involved with since our launch – and the theme this year is “Speed down and save lives!”. Run by Brake in collaboration with the THINK! campaign, this year we’re highlighting why it’s important to slow down on the roads.

The dangers of speeding

Speeding has always been a major issue, particularly for young drivers who have recently passed their test.  17 to 20 year old male drivers are nearly ten times more likely to be killed or seriously injured on the roads than more experienced drivers. Police recorded that breaking the speed limit contributed to 1 in 4 fatal crashes in the UK in 2016. Slowing down saves lives!

Driving is always unpredictable – and when something unexpected happens, the chances of avoiding an accident are much greater if you’re going at a reasonable speed. The risk of a fatal collision increases by about 4 times when a pedestrian is hit at 40mph compared to being hit at 30mph – speed limits are there for a reason! And remember: the limit is not a target you should aim to hit – in some conditions like heavy rain, fog, or snow, even going at the limit may be too fast.

Slowing down could save you money

Safer driving not only reduces the risk of accidents, it is also economical, as it leads to lower fuel costs.Research by the AA shows that driving at 70mph uses 9% more fuel than driving at 60mph. Rapid acceleration and harsh braking are particularly bad for your fuel emissions.

Scared Bart Simpson GIF - Find & Share on GIPHY

Going at high speeds can also damage the vehicle that you’re driving. Your tyres will wear out fast if you’re braking harshly and zooming round corners. Rapid acceleration also takes a big toll on the life of your engine.

Help make a difference

If you’d like to help make a positive difference this Road Safety Awareness week, head over to Brake’s donation page – http://www.brake.org.uk/donate. There are 5 people killed each day on UK roads, and your donation goes towards preventing such deaths and supporting the injured and bereaved.

Last modified: 22nd November 2017

Leave a Reply